Bring Me The Horizon

The Music Video

Medicine goes about toxic relationships or toxic people and how they keep us trapped and absorb all our energy. This music video represents the feelings and emotions that someone can experience while going through a toxic relationship. 

The video shows a 3D generated Oliver Sykes in a more real world versus another world that represents his memories and feelings. The animated face goes through this process of pain, lost, suffering, angriness and anxiety. It is a hypnotic and disturbing visual trip where viewers can see and experience extreme emotions and feelings. 

 The whole video is designed as a game of contraries where we can also distinguish two different visual languages: real world (dark aesthetic) vs memories and feelings world (pop and friendly aesthetic).

The Creative Process

The whole video is designed as a game of contraries where we can also distinguish two different visual languages. The video present a computer generated representation of singer Oliver Sykes in a more real world versus another version of him in a world of memories and feelings.

Imagined Real World

The sequences 1, 5 and 11 of the video represent an imagined real world where we see a more realistic computer generated version of Oliver Sykes in a dark environment.

All parts of the video includes at all times cuts where we see the different heads singing with the lips synchronized with the song.

World of Memories and Feelings

All other sequences of the video represent an imaginary world of memories and feelings in a world where the limits are pushed and we play with different frozen effects and poses.

In this world where memories and feelings are represented, a friendly and pop aesthetic is used as a contrast with the extreme and hard emotions and feelings of Oliver Sykes.

Video Sequence Examples

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Video Sequence #2

Lyrics

Because I cut my teeth 

and bit my tongue

til’ my mouth was dripping blood 

but I never dished the dirt 

just held my breath

while you dragged me through the mud 

Description

We see two heads looking to each other (-both are Oliver Sykes-) turning around during all the sequence. With every turn of the heads, we alternate one face singing and another one with a frozen effect on its face (this represents a metaphorical memory or feeling).

Video Sequence #3

Lyrics

And you just can't quit 

Why don’t you deal with it 

I think it's time to stop.

Description

We see a broken skull. We discover Oliver Sykes looking through the hole and trying to get out of a skull. We see Oliver Sykes with blurry and dark cloud of humans floating around him (this humans represent the toxic people).

Video Sequence #5

Lyrics

Some people are a lot like clouds you know, 

cos life’s so much brighter when they go. 

I spent too long in a place I don’t belong

Description

We start the sequence with the end of sequence 1. We see the head of Oliver Sykes from the first sequence of the video. We see to hands holding the head. The hands start to lift the head up. We see the head singing. We discover that the teeth are small heads of Oliver Sykes which also sing the song. The two hands put the head on a body with no head (this represents his attempt to recover the life temporary lost).

Video Sequence #6

Lyrics

But you won't admit 

Why don’t you get a grip 

Cos you can't keep going on and on and on like this

No you just can't quit 

Why don’t you deal with it

Description

We see Oliver Sykes face. The head is slowly looking down. Now we see his reflection in the mirror, we can see he is suffering. We see two heads almost kissing. We see very expressive eyes looking to each other.

Video Sequence #8

Lyrics

Because I cut my teeth 

and bit my tongue

til’ my mouth was dripping blood 

but I never dished the dirt 

just held my breath

Description

We combine frozen effects and poses from green part 1 with new ones. We see two heads backwards (-both are Oliver Sykes-) turning around during all the sequence. With every turn of the heads, we alternate one face singing and another one with a frozen effect on its face (-this represents a metaphorical memory or feeling-).